Simon Mainwaringht, Global Brand Consultant The University of Central Florida is an iconic brand.
They must become architects of community, consistently demonstrating the values that their customer community expects in exchange for their loyalty and purchases. 21 TABLE OF CONTENTS Connecting Passionate Fans to the UCF Brand (4.2) 5 We Are College (4.4.A-C) 6 We Are Community (4.4.A&B) 7 We Are Connections (4.4.A&B) 9 Connecting to Unrivaled Services and Tools (4.4.D&F) 10 Brand Management 10 Connecting to Data and Analysis 11 Peer Benchmarking 11 Retail Reporting (4.4.E) 12 Annual and Quarterly Reports 12 CLC Senior Staff (4.4.G) 13 CLC References (4.4.H) 14 UCF Account Team (4.5.A-C&E) 15 Corporate Responsibility (4.5.F&G) 19 Commuications and Educational Programming (4.6.A) 21 Championships and Postseason Licensing (4.6.B) 22 Creative Services (4.6.C) 23 Royalty Operations (4.6.D) 24 Brand Protection (4.5.D & 4.6.E) 25 Trademark Protection 25 Enforcement 25 Hologram Label 27 Audit Program 27 Connecting with Best-In-Class Licensees and Retailers (4.6.F) 28 Brand Development 28 Apparel and Non-Apparel Management 28 Strategic Brand Development 29 Retail and Brand Development Strategies (4.7.A-D) 29 National Marketing Initiatives (4.7.E) 32 Local Marketing Initiatives (4.7.E) 34 Retail Campaigns in Florida (4.7.F) 35 CLC Licensee Types (4.7.G) 36 Connecting to Global Growth 37 The UCF Program Today 38 Connecting to a Road Map for Success 39 Financial Proposal (4.8.A-D) 47 Collegiate Licensing Company Proposal 3Ģ3 CONNECTING PASSIONATE FANS TO THE UCF BRAND (4.2) Organizations and their brands need to reach out and speak directly to consumers, to honor their values, and to form meaningful relationships with them.
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